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"2024 Retail Road Map"

What retailers need to know about 2024 (and beyond) in 5 charts

As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media’s growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.

Here’s five charts to consider as retailers get ready for 2024.

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