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Share Customer and Audience Data Without Privacy Concerns

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"Share Customer and Audience Data Without Privacy Concerns"

A New Solution for Anonymizing and Correlating Personal Data

Many important business decisions can be made based on knowing who your customers are or having a better understanding of a specific audience. But when it comes to sharing information with partners about your customers and audiences, the options to reduce the obvious risks of sharing this sensitive data — and ensure that results are completely beneficial to your organization — have been limited, especially considering the increasing digital privacy legislation. In general, organizations are restricted in sharing personal information without the individual’s express or implied consent.

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