Until recently, finance executives in specific industries, such as telecommunications, needed to have a thorough understanding of all aspects of recurring-revenue business models, including pricing, billing, and contracts, in order to fulfill their roles as financial stewards of their companies.
But today, any type of business can offer services or products through subscriptions. In addition to subscriptions, companies are also introducing a variety of usage-based options, including tiered pricing for specific combinations of products and services, as well as discounts based on volume, the time of day, or the time of year.Yet, as finance leaders have come to recognize, companies cannot take it for granted that simply applying recurring-revenue models to their existing businesses will be enough to boost earnings in the short term and assure customers' loyalty over the long term.
During this Webcast, we will highlight how finance leaders can establish and sustain successful recurring-revenue businesses. We will discuss:
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