Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the technology to harness it has changed dramatically in recent years.
In this helpful 16 page eBook, we walk through pros and cons of today’s major market research approaches, introduce Narrative Analytics, a method that uses AI and massive amounts of data to surface and quantify the beliefs of an audience, and provide tips on how to put together a market research stack that fits the unique needs of your business.
In this eBook we cover:
Pros and cons of the major market research tools
How leading brands are using Narrative Analytics to see the full range of buyer beliefs
Three questions you need to ask to build a modern market research stack that fits your business