Stop wasting your Ad dollars on non-human traffic
Mobile ad fraud is likely something you’ve heard, read about or initiated concern over in the past few years and for good measure. According to the Australian, click fraud is growing at 50% year over year and a 2017 study by Pixalate illustrated a 102% increase in ad fraud Jan-April 2017 on Smartphone devices alone. Can you imagine what that number looks like today? Invalid and non-human traffic is monopolizing sites and applications and its wreaking havoc. As a user you are experiencing a loss in precious gigabytes of data, app latency and reduced battery life and as a business and advertiser, billions are at risk in lost ad spend. As this continues to be a growing challenge it’s important for organizations who provide web related services to understand the complexities of ad fraud and mitigate them with confidence.
Join Oracle Data Cloud and Oracle Dyn in this webinar as we will cover:
• The current landscape of mobile ad fraud and how it over-consumes your ad dollars
• What analytics and monitoring tools are available to identify non-human and fraudulent traffic
• How you can protect your applications and end users from botnet mischief, click hijacks, fraudulent installs and more.
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