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Unpacking Black Friday

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"Unpacking Black Friday"

Pairing Consumer Expectations with Past Behavior

Every year, Black Friday & Cyber Monday present online retailers with a huge digital challenge to proactively manage and exceed customer expectations. 

We’re excited to share our research on customer experience expectations and frustrations, and pair it with actual data points from last year’s Black Friday sales - all with the mission to empower companies to deliver excellence online this year.


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