Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
B2B Sales & Marketing Collaboration Study
Request Your Free Research Report Now:

"B2B Sales & Marketing Collaboration Study"

Dip deep and find out how those who excel are ending the tug of war between sales and marketing for good.

It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. That’s almost terrifying given we know fully integrated companies are more profitable, drive faster growth and make happier customers.

What are we doing wrong? And what are those who have reached the ideal doing differently then most? That’s exactly what we set out to find out in the 2016 B2B Sales & Marketing Collaboration Study where 123 survey respondents gave us a glimpse into their work experiences.

Offered Free by: Marketing Advisory Network
See All Resources from: Marketing Advisory Network


Recommended for Professionals Like You: