Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers Free Report

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"Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers"

Free Report: "Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers"

In September 2013, Burger King announced the release of a healthier crinkle-cut fry option, which it branded, “Satisfries.” The fast food titan markets Satisfries as containing 30% less fat and 20% fewer calories than its traditional french fries.
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"Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers"

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