Harvard Business Review: Using Experiments to launch New Products Free Article

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"Harvard Business Review: Using Experiments to launch New Products"

Free Article: "Harvard Business Review: Using Experiments to launch New Products"

Companies like Uber have created a culture of experimentation and in this new article from Harvard Business Review, you'll discover the one simple and often overlooked way for larger companies to experiment. To understand the value, read this article and discover how Uber rolled out its Express Pool service in 2018, as well as how Airbnb tested the impact of new landing page design on search-engine ranking and traffic.
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