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"The Retailers' Guide To Creating A 360-Degree Customer View"

In retail, what you don’t know can hurt you. Incomplete, inaccurate or disorganized customer data leads to poor customer experience, dismal CSAT scores, misallocated marketing budgets, high customer churn, low ecommerce conversions and a host of other ills. Is it any wonder then, that building a complete, actionable picture of each customer has become an obsession among customer-obsessed brands?
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