Virtual Engagement Budget Commitments for Pharma Decision-Makers Free Survey

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"Virtual Engagement Budget Commitments for Pharma Decision-Makers"

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Free Survey: "Virtual Engagement Budget Commitments for Pharma Decision-Makers"

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Request Your Free Survey Now:

"Virtual Engagement Budget Commitments for Pharma Decision-Makers"

Thank you for taking the survey. Your time and insights are truly valued.
View full description >

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Does your organization currently have a dedicated budget for virtual engagement tools such as a chatbot or conversational AI on your brand.com and/or hcpbrand.com?

Approximately what percentage of your total marketing budget is allocated to these tools?

Was this new budget or reallocated budget?

Which virtual engagement tools does your organization currently use on your brand.com and/or hcpbrand.com? (Select all that apply) (select all that apply)

	Chatbots (button-based responses)	Conversational AI (approved conversations that use LLM to understand user intent)
	Unsupervised Generative AI (such as ChatGPT)	Other

For what purposes does your organization use virtual engagement tools? (Select all that apply) (select all that apply)

	Patient Education	HCP Education
	Adverse Event Reporting	Sample Requests
	Request to Speak with a Representative or MSL	Real Patient Stories
	Other

How effective have your virtual engagement tools been in achieving your objectives?

How satisfied are customers after using the virtual engagement tool? (select all that apply)

	Not satisfied	Somewhat satisfied
	Satisfied	Very satisfied
	I am not tracking this information

Looking forward, how do you anticipate your organization's investment in virtual engagement tools will change?

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